Legal
Privacy Policy
Last updated: July 2026
1. Who We Are
HatLink ("we", "us", "our") is a family-owned custom embroidery business operating at hatlink.com. We collect and use personal data only as described in this policy.
2. Information We Collect
- Name, email address, phone number, and shipping/billing address when you place an order.
- Logo and artwork files you upload during the ordering process.
- Payment details processed securely by Stripe — we never store card numbers.
- Device type, browser, referring URL, and pages visited (collected automatically).
- Cookies and similar tracking technologies (see Section 5).
3. How We Use Your Information
- To process and fulfill your order.
- To send order confirmations and production updates.
- To respond to customer support inquiries.
- To improve our website and services.
- To measure the effectiveness of our advertising campaigns.
- To show you relevant ads on Google and Meta platforms (see Section 4).
4. Advertising & Analytics Tools
We use the following third-party tools for advertising measurement, analytics, and retargeting. By using this site, you consent to the use of these tools.
Google Ads & Google Analytics
We use Google Ads conversion tracking to measure the effectiveness of our paid advertising campaigns. Google Analytics collects anonymized usage data such as pages visited, time on site, and traffic sources. This data helps us understand how visitors interact with our site and optimize our marketing spend. Google may use this data per their own Privacy Policy. You can opt out via Google Ad Settings.
Google Reviews
Our homepage may display public rating and review information supplied by Google Maps Platform, including reviewer attribution and links back to the original review on Google. This public content is governed by the Google Maps Terms and Google's Privacy Policy.
Meta Pixel (Facebook/Instagram)
We use the Meta Pixel to track conversions from Facebook and Instagram ads, optimize ad delivery, and build audiences for retargeting. When you visit our site or complete a purchase, the Meta Pixel may record that event and share it with Meta. Meta uses this data per their Data Policy. You can manage your ad preferences at facebook.com/adpreferences.
Retargeting & Conversion Tracking
We use retargeting pixels to show ads to people who have previously visited hatlink.com but did not complete a purchase. Your browsing behavior on our site may be used to serve you relevant ads on Google, YouTube, Facebook, and Instagram. These campaigns use hashed or anonymized customer data (such as email addresses) for audience matching — we never sell your raw data to third parties.
5. Cookies
We use cookies and similar tracking technologies for the following purposes:
- Essential cookies: Required for the site to function (e.g., cart state, session).
- Analytics cookies: Google Analytics cookies to track site usage.
- Advertising cookies: Google Ads and Meta Pixel cookies for conversion tracking and retargeting.
- Affiliate tracking cookies: To attribute sales to our affiliate partners.
You can disable cookies in your browser settings, though this may affect site functionality. You may also opt out of interest-based advertising via the NAI opt-out tool.
6. Data Sharing
We do not sell your personal information. We share data only with:
- Stripe — to process payments securely.
- Google — for analytics and ad measurement.
- Meta — for ad measurement and retargeting.
- FedEx / Shippo — to generate shipping labels and track deliveries.
- Email providers — to send transactional order emails.
7. Data Retention
We retain order records for up to 3 years for business and tax purposes. You may request deletion of your personal data by contacting us at info@hatlink.app.
8. Your Rights
Depending on your location, you may have the right to access, correct, or delete your personal data. To exercise these rights, email us at info@hatlink.app.
9. Contact
Questions about this policy? Email us at info@hatlink.app or visit our Contact page.